At work, the IT department ensures everything is protected – but modern threats compromise families and individuals too. Today, we rely on data and an array of devices more than ever. It does so much more than create a true image backup that the original name no longer provides an accurate description of the product.

By uniting its award-winning and easy-to-use backup capabilities with cutting-edge cybersecurity, Acronis delivers a solution that addresses the full range of threats, from accidental deletions and hardware failure to device theft and cyberattack. Suddenly Acronis True Image crossed from being simply a personal backup solution to delivering comprehensive cyber protection. Real-time protection, on-demand antivirus scans, web filtering, and videoconference application protection were added as well. Acronis True Image became the first personal backup solution with integrated anti-ransomware.Īs the cyberthreat landscape continued to evolve, the company enhanced the cybersecurity capabilities of Acronis True Image – adding a cryptomining blocker and next-generation anti-malware that’s powered by machine intelligence. Subsequently Acronis hired its own team of seasoned cybersecurity pros to build an anti-ransomware defense, which was integrated into its backup solution. In the early days of ransomware, having a backup enabled you to restore your entire system and any encrypted data, thus avoiding having to pay a ransom.Īttackers started creating ransomware strains that target backup files and software first, denying users a safe recovery. The original name of the product clearly explained what users were achieving with their purchase: A solution that let them create a true image backup of their data so they could restore their computer.īut as the challenges of protecting data evolved, Acronis’ solution began to evolve as well. When Acronis introduced its solution, it was the first product to make enterprise-grade full disk imaging available to home users. Updating the name to Acronis Cyber Protect Home Office provides a better view into all of the capabilities available to individuals, families, freelancers, and IT professionals who rely on the solution. A product’s name should reflect what it offers to the customer, however, and Acronis’ home use solution has evolved tremendously in the past 18 years. Acronis True Image built a loyal following and substantial brand equity since its initial launch. Acronis True Image, the leading personal cyber protection solution, is changing its name to Acronis Cyber Protect Home Office.Ĭhanging the name of such a well-known product is never an easy decision for a business.

After nearly two decades, one of the most recognizable software brands is getting a new name.

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